Desert Sun Roofing (“we,” “us,” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://desertsunroofing.com/, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”).
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site. We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy.
INFORMATION WE COLLECT AND RETENTION PERIODS
We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or device. The table below details the categories of personal data we collect, our business purposes, the third parties who receive it, and our strict retention schedules to meet CCPA/CPRA and GDPR standards.
| Category of Personal Data | Specific Examples Collected | Business Purpose for Collection | Categories of Third-Party Recipients | Retention Period |
|---|---|---|---|---|
| Identifiers | Name, email address, telephone number, physical/property address, IP address, unique online cookie IDs. | Fulfilling roofing quote requests, scheduling property inspections, account management, website security. | Web hosting platforms, CRM and project management software, email infrastructure, advertising networks. | For the duration of our business relationship plus 3 years, or until a deletion request is processed. |
| Commercial Information | Roofing services viewed, inspection or repair packages itemized or quoted, transaction history, property details. | Personalizing sales calls, adjusting our localized roofing offerings, processing work orders and customer service tickets. | Internal databases, cloud CRM platforms, payment processors, material suppliers (as required for project fulfillment). | 7 years to comply with statutory corporate accounting, tax, and legal obligations. |
| Internet / Electronic Network Activity | Browsing history, search queries on our site, clickstream paths, interaction with our digital ads. | Tracking marketing campaign ROI, optimization of user experiences, cross-context behavioral retargeting. | Third-party advertising & analytics networks:Google Analytics, Google Ads, Meta (Facebook) Pixel, Bing Analytics. | User identifiers and cookie logs automatically expire or anonymize within 14 months. |
| Geolocation Data | IP-derived country, state, region, city, or zip-code level location parameters. | Serving geographic-specific roofing service insights, ensuring service availability, and monitoring traffic demographics. | Google Analytics, Bing Analytics, security/CDN providers. | User identifiers and cookie logs automatically expire or anonymize within 14 months. |
HOW WE USE YOUR INFORMATION
We process your personal data for the following specific commercial and operational business purposes:
- To operate, maintain, secure, and optimize the layout and efficiency of our Site.
- To deliver custom targeted advertising, retargeting campaigns, local service notifications, and promotional roofing offers.
- To monitor and evaluate consumer traffic trends to build an optimized digital experience.
- To answer contact forms, request free estimates, and handle customer support inquiries.
- To prevent cyberattacks, catch fraudulent activities, protect against theft, and shield our infrastructure from criminal abuse.
DISCLOSURE & “SHARING” OF YOUR INFORMATION
We share information we have collected about you in specific scenarios. Under the California Consumer Privacy Act (CCPA), sharing online identifiers with third-party networks for cross-context behavioral targeting is legally classified as “selling” or “sharing” data.
Third-Party Analytics and Advertising Networks
We transmit behavioral tracking data, IP addresses, and cookie tracking tokens to third-party ad networks including Google, Meta (Facebook), and Microsoft (Bing). These companies analyze traffic, serve tailored roofing ads on our behalf across internet channels, and measure conversions.
Service Providers and Subcontractors
We may share your information with trusted vendors executing operational work on our behalf, including web hosting providers, cloud CRM and scheduling software, email deployment providers, payment processors, and specialized trade partners necessary to complete structural roofing assessments or projects.
REGIONAL PRIVACY DISCLOSURES
🇪🇺 EUROPEAN UNION (GDPR) DISCLOSURES
If you reside in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, we act as the Data Controller under the General Data Protection Regulation (GDPR).
- Legal Basis for Processing: We only process data under clear statutory guidelines from Article 6 of the GDPR:
- Consent: For marketing cookies, pixels, and tracking tags (Google Ads, Facebook Pixel, Bing Analytics), we load scripts only after you explicitly click “Accept” on our banner. You can revoke this choice at any time.
- Contractual Necessity: To handle inbound service inquiries, schedule inspections, or prepare structural estimates at your specific request prior to a formal contract.
- Legitimate Interests: For essential cookies ensuring server stability, site loading speeds, and basic traffic protection.
- Your GDPR Rights: You possess the Right to Access your data, the Right to Rectification (correction), the Right to Erasure (to be forgotten), the Right to Restrict Processing, the Right to Data Portability, and the Right to Object to automated marketing profiles.
- International Data Transfers: Desert Sun Roofing operates out of the United States. Data generated on our site crosses transatlantic borders. To protect this traffic, we employ Standard Contractual Clauses (SCCs) within our legal relationships with core data processors (Google, Meta, Microsoft).
- Lodging a Complaint: You maintain the right to escalate data handling complaints to your native national Data Protection Authority (DPO).
🇺🇸 CALIFORNIA (CCPA/CPRA) PRIVACY NOTICE
This notice applies strictly to residents of the State of California.
- Notice of “Sale” or “Sharing” of Data: We do not trade or exchange your personal information for cash compensation. However, leveraging third-party tracking cookies for cross-context behavior marketing (such as the Facebook Pixel and Google Ads) constitutes a statutory “sale” or “sharing” of data under California law.
- Your California Rights: You maintain the Right to Know what data we hold about you, the Right to Access specific items of data collected (unbound by historical 12-month cut-offs), the Right to Delete collected records, the Right to Correct structural inaccuracies, and the Right to Opt-Out of the sale or sharing of your data.
- Exercising Your Rights & Non-Discrimination: We will never penalize, downgrade service quality, or alter prices if you invoke your state privacy rights. To invoke your opt-out, utilize the tracking banner or select the mandatory footer link described below.
COOKIE MANAGEMENT AND OPT-OUT MECHANISMS
You hold total authority over how scripts monitor your web behavior on our Site.
- Consent Management Framework: Our Site blocks non-essential pixels (Google, Facebook, Bing) by default. Navigating past our tracking notice, closing out the frame without choosing, or staying on the page does not imply consent. Scripts remain frozen until you explicitly opt-in.
- Global Privacy Control (GPC): Our Site detects and honors Global Privacy Control (GPC) universal browser settings. If your browser broadcasts a GPC signal, our setup interprets it as a complete opt-out request for targeted advertising tracking and automatically blocks relevant scripts. We do not respond to older, non-standardized “Do Not Track” (DNT) browser flags.
POLICY FOR CHILDREN
We do not knowingly interface with or market to children under the age of 16. If we discover we have inadvertently archived data belonging to an individual under 16 without clear, verifiable parental sign-off, we will clear those items from our databases immediately.
CONTACT US AND REGIONAL DESIGNATIONS
To request copies of data, order total records erasure, or ask privacy questions, contact our corporate office:
Corporate Office Details: Desert Sun Roofing
5210 E Pima St, Suite 200B
Tucson, AZ 85712
Phone: 520-370-1039
Email: Jeremiah@DesertSunRoofing.net
🇪🇺 European Data Protection Representative
Because Desert Sun Roofing’s digital web presence registers actions of citizens within the European Union without possessing a physical workspace there, we handle EU data issues through an appointed point of contact.
- For European regulatory or individual consumer access requests under Article 27, please tag your message to:Jeremiah@DesertSunRoofing.net (Attn: EU Privacy Representative).